SEO trends for small businesses
Discover the best practices for using header tags to boost your SEO. This guide is designed for both tech-savvy and beginner readers, ensuring you can improve your site’s ranking and user experience. #SEO #HeaderTags #DigitalMarketing #SEOTips #OnPageSEO How to Use Header Tags for SEO: Best Practices and Tips Header tags are a crucial element of […]
This comprehensive guide explains the differences between SEM, SEO, and PPC in a friendly and accessible manner, catering to both tech-savvy and non-tech-savvy readers. #DigitalMarketing #SEO #SEM #PPC #OnlineAdvertising #MarketingTips #BusinessGrowth Understanding SEM, SEO, and PPC: A Beginner-Friendly Guide In the ever-evolving landscape of digital marketing, terms like SEM, SEO, and PPC are frequently tossed […]
GA4 hasn’t exactly been a hit with marketers so far, and the industry spoke up to tell us why in Search Engine Land’s latest poll.
How do you answer the most common question an SEO client would ask? While the correct answer is “It depends,” not many businesses are willing to accept it
With both SEO and content in your marketing strategy, the results will be much more impressive than using either alone.
With constant algorithm updates, we speak to some SEO experts to get their views on alternative ways to rank successfully on Google
The present reality is that Google presses the button and updates its algorithm, which in turn can update site rankings What if we are entering a world where it is less of Google pressing a button and more of the algorithm automatically updating rankings in “real-time”? Advisory Board member and Wix’s Head of SEO Branding, […]
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a metric that identifies the number of exits from your site, and, as with entrances, it will always be equal to the […]
SEO is expensive, yet offers no tangible guarantees in terms of rankings or traffic. No wonder so many business owners are confused All SEO clients are different. It is important to understand their prior experience in SEO before developing your relationship management strategy with each of them. Getting to know a new lead and their […]
Google’s John Mueller said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope.